Inside the SP78 Vault: Phillies Tastykake Pin

I acquired this 2¼-inch pin sometime in the 1980s, at one of the many baseball card shows I’d attended in San Diego and LA, and besides programs and pocket schedules, is one of my earliest additions to the SP78 vault. I know very little about the pin itself, except for the obvious: it was a Philadelphia Phillies souvenir, it was sponsored by Tastykake, and it was released during the 1978 season.

I did a quick search on-line before typing this post, and could find no information related to the pin itself: was it sold at stadium gift stands, or maybe given away as a promotion at a game, or was it included in packages of Tastykake products? I couldn’t even find one for sale on eBay, so its current value is unknown; I can tell you that back in the ’80s, I probably wouldn’t have paid more than five bucks for it (however, if it had been a Reds pin, sponsored by Frisch’s Big Boy or Hudepohl Beer, I might’ve allowed myself to spend ten).

And 1978 was indeed ‘the year’ for Philadelphia, at least in the NL East; they won the division with a 90-72 record, besting second-place Pittsburgh by a mere 1½ games, and went into the post-season as favorites over rival LA. But they would go on to lose the best-of-five NLCS to the Dodgers in four, and thus the Phillies’ baked goods totem would proudly be worn no more.

2 responses to “Inside the SP78 Vault: Phillies Tastykake Pin

  1. Would have figured a pretzel or cheese steak sandwich, not a pastry!

    • Looking through the Phillies 1978 program right now, I’m seeing ads for Medford’s Phillies Franks, the Datsun 280-Z, and First Pennsylvania Bank, but nothing for pretzels or cheese steaks. Wait a minute, there’s an ad for Gino’s…I’m sure they had cheese steaks! But they were chosen to sponsor the team’s 1978 pocket schedules, so perhaps Tastykake was a favorite of the front office, and got awarded pin advertising ‘under the table’.

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